WHO ARE WE?
We are three long-term friends in Sweden from three different countries with different lifestyles. The Björk-story began when we realized that we wanted to create something together, a brand that would tell our story through a unique expression influenced by our eclectic and diverse backgrounds, all held together by a sense of Swedishness. Many stubborn discussions later, we decided on the name “Björk” (birch, in English). The name draws inspiration from the unique blend of raw power and natural calm that Swedish forests bring us, but also from their diversity of colors and emotions reflected throughout the different seasons. This well of inspiration is also the base of Björk’s design philosophy, always emphasizing the importance of quality and functionality making it an accessory that makes you stand out. When wearing a Björk timepiece, you should feel confident, strong, fashionable, but above all unique. Be part of the Björk story - #getbjorked.